da wazamba： Celebrated cricketer Sachin Tendulkar has become the ‘Brand Champion’of Fiat, a popular car manufacturer
31-Jul-2001Celebrated cricketer Sachin Tendulkar has become the ‘Brand Champion’of Fiat, a popular car manufacturer.The master blaster’s association with the brand will kick-off Fiat’snew initiative into the Indian market, It will commence with the soonto-be launched new ‘Palio’, according to a company release in Chennai."The company feels Tendulkar is the perfect Brand Ambassador as hiselevated level of performance and dynamic, creative strokeplay willget perfect with the approach that Fiat will soon adopt in the Indianmarket," the release said.The release quoted Tendulkar as being equally pleased. "I have alwaysbeen a big fan of Italian cars, especially Ferrari and I am happy torepresent Fiat and Italian Motoring.""Tendulkar is young, strong, dependable and above all, number one.That is exactly what Fiat is aiming to be,’ said MP Bianchi, Fiat’sManaging Director.